Creative
Copywriting
Companies pursuing intense multi-market communication regularly share fresh content on various channels. Their offerings may differ by country, so messaging should also be differentiated.
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Service description
In such cases, translating the same content for various markets is impractical. Instead, a team of copywriters receives briefs and writes properly adapted content.
One example is a leading global streaming provider, which faced the challenge of localizing their CRM and social content, adapting it to the local cultures and audiences. espell has set up a team of copywriters and editors in 10+ languages, and also helped to develop an integrated localization environment.
In another case, espell is providing copywriting for content on baby care, where customs and practices differ widely among regions.
Why choose espell?
1
Adding copywriters to the pool requires an extensive onboarding process and knowledge transfer. espell is experienced in recruiting and training talent, making the process faster and more scalable.
2
Copywriting may be integrated into existing localization environments, but this can be tricky. espell can suggest technology solutions that are best suited for the creative process.
3
Workflows may include copy-editing, in-country review, and SEO. Visuals should be accessible throughout the process for reference. No aspect gets overlooked when you choose espell.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"As a localization partner for clients in the field of PR and advertising, it is very important to be flexible, creative, open and proactive, while serving the client's needs in all aspects and tailoring new strategies, workflows and pricing structures to the actual needs. When our client asked for a complex technical and localization solution different from previous tasks, based on regular and close consultations with the client, we worked out an effective technical workflow and at the same time an attractive pricing structure that would allow us to offer an efficient solution for handling new file formats and high volumes, as well as to introduce new language combinations, according to the criteria specified. Keeping in mind the aspects of our long-term cooperation, our goal was not only to offer an effective solution to the client's needs in the actual project, but also to be applicable in the long term when similar tasks arise."
Ágnes Kovács
client services manager
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