Creative

Copywriting

Companies pursuing intense multi-market communication regularly share fresh content on various channels. Their offerings may differ by country, so messaging should also be differentiated.
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Service description

In such cases, translating the same content for various markets is impractical. Instead, a team of copywriters receives briefs and writes properly adapted content.

One example is a leading global streaming provider, which faced the challenge of localizing their CRM and social content, adapting it to the local cultures and audiences. espell has set up a team of copywriters and editors in 10+ languages, and also helped to develop an integrated localization environment.

In another case, espell is providing copywriting for content on baby care, where customs and practices differ widely among regions.

Why choose espell?

1

Adding copywriters to the pool requires an extensive onboarding process and knowledge transfer. espell is experienced in recruiting and training talent, making the process faster and more scalable.

2

Copywriting may be integrated into existing localization environments, but this can be tricky. espell can suggest technology solutions that are best suited for the creative process.

3

Workflows may include copy-editing, in-country review, and SEO. Visuals should be accessible throughout the process for reference. No aspect gets overlooked when you choose espell.

pricing

Our pricing is always custom-tailored to your needs.

We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"Our customer is one of the top streaming content providers, with tens of millions of subscribers worldwide. When launching their services for 10+ new markets, they needed a multilingual communications partner to design a localization process from scratch that would cover diverse needs across different platforms. The espell team helped in setting up an integrated and automated authoring, content management and translation management environment, while also building a selected team of linguists to provide a seamless copywriting and localization service."

Márta Snopek
lead project manager

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