Creative
Marketing adaptation
Businesses with local sales offices in several countries often receive negative feedback from local staff on translated content, mainly due to the lack of market adaptation.
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Service description
Marketing content requires more than simple translation. You need language that comes alive with style and elegance; that impresses while staying 100% factually accurate. Creative translations adapted to the audience and culture, and content seamlessly fitting your visuals.
espell has a carefully selected, talented team for marketing translations. Though a professional translator’s work can be very precise, the result may be dull, potentially alienating would-be customers. You need copy that sounds fresh yet still conveys the same message as the original. Adaptation is the first step in this direction.
Why choose espell?
1
In espell’s service offering, adaptation, transcreation, and copywriting represent three approaches that increasingly transcend translation and add value through creative writing.
2
Adaptation should be based on clear customer guidelines. We can contribute to their development, educate linguists accordingly, and ensure compliance.
3
Countries have different regulatory environments for healthcare. espell can provide a team of specialists with a medical degree and experience in translating and adapting related content.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"A leading social media provider tasked us with translating their English content into Hungarian. They needed a team that could handle promotional, legal and technical texts in their own CMS, with quick turn-around times and strict quality requirements. espell surpassed expectations by assembling a team of dedicated experts, teaching them the ins and outs of the client’s system and ensuring that quality and timely delivery is top priority."
András Bujdosó
lead translator
newsroom
Customer Stories
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