Creative
Marketing adaptation
Businesses with local sales offices in several countries often receive negative feedback from local staff on translated content, mainly due to the lack of market adaptation.
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Service description
Marketing content requires more than simple translation. You need language that comes alive with style and elegance; that impresses while staying 100% factually accurate. Creative translations adapted to the audience and culture, and content seamlessly fitting your visuals.
espell has a carefully selected, talented team for marketing translations. Though a professional translator’s work can be very precise, the result may be dull, potentially alienating would-be customers. You need copy that sounds fresh yet still conveys the same message as the original. Adaptation is the first step in this direction.
Why choose espell?
1
In espell’s service offering, adaptation, transcreation, and copywriting represent three approaches that increasingly transcend translation and add value through creative writing.
2
Adaptation should be based on clear customer guidelines. We can contribute to their development, educate linguists accordingly, and ensure compliance.
3
Countries have different regulatory environments for healthcare. espell can provide a team of specialists with a medical degree and experience in translating and adapting related content.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"Sharing clients’ feedback with the linguists is always challenging, as each case is different, but serves the same purpose: providing the client with a service they are happy with. The feedback process often results in several rounds, it requires a bunch of soft skills and empathy. If I am to do a good job, the linguists should understand and incorporate the client’s requirements and align them with the linguistic aspects. I always aim at turning feedback into knowledge and support that nurtures our educated, motivated, and dedicated linguists who stay with espell on the long run."
Beáta Bíró-Nink
business partner manager
newsroom
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