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Multilingual SEO

SEO is a moving target. Precision hits require keyword research in each locale and a proper toolset. Implementation is best done via transcreation or copywriting.
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Service description

Search optimization begins with source-language content, typically in English. Once objectives are defined, multilingual SEO comes into play. This may start with a brief containing source keywords. The task is to research and identify target-language keywords that hold the greatest potential for the respective markets and locales.

There’s no such thing as “keyword translation”. Or at least, it’s not the professional way. espell depends on cultural insight from in-country linguists capable of delicately weaving approved keywords into localized content via transcreation or copywriting.

Why choose espell?

1

SEO should be an organic part of multilingual content creation. By using the same agency to handle SEO content briefs you avoid back-and-forth between separate vendors.

2

SEO content briefs aid in identifying target keywords with a strong rating potential. When combined with the appropriate tools, they provide actionable hints for optimization like length, focus, enrichment, backlinks, etc.

3

espell’s in-house SEO experts coordinate multilingual SEO to ensure consistent performance and compliance with customer expectations.

pricing

Our pricing is always custom-tailored to your needs.

We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"Our customer is one of the top streaming content providers, with tens of millions of subscribers worldwide. When launching their services for 10+ new markets, they needed a multilingual communications partner to design a localization process from scratch that would cover diverse needs across different platforms. The espell team helped in setting up an integrated and automated authoring, content management and translation management environment, while also building a selected team of linguists to provide a seamless copywriting and localization service."

Márta Snopek
lead project manager

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