Creative
Transcreation
Creative adaptation or “transcreation” is the preferred process for rendering marketing slogans and key campaign messages into different languages for diverse markets.
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Service description
espell has developed a methodology for this creative process. First, we select a talent pool of linguists with outstanding authoring skills. We also survey the customer’s expected terminology, style, and target audience. Linguists provide versions of the adapted content that we then evaluate with a focus group that selects the most suitable final version.
Of course, the process involves experimentation and client feedback. Still, a focus group’s evaluation of multiple versions yields more compelling results than a translation by a single person.
Why choose espell?
1
We have employed this transcreation technique with the campaigns of Shell, IKEA, Electrolux, Bosch, and others, to great success.
2
Day by day, espell’s vendor management team vets talents, looking for copywriters, editors and creative translators in many languages and industries.
3
We provide creative writing and transcreation services in more than a dozen languages.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"Our client is one of the top leading businesses in the energy sector. When looking for a trusted multilingual communications partner to deliver complex technical content in multiple languages, their focus was to capture the essence of their brand's voice, while maintaining accuracy and compliance across languages. They needed a partner who understood their unique communication needs and was able to develop tailored strategies that aligned with their brand's voice and values. Our team of highly skilled linguistic experts with a wide knowledge of the fast-paced energy sector were able to provide guidance on cultural nuances and ensure their messages resonated with diverse audiences."
Dóra Green
client services manager
newsroom
Customer Stories
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