Creative
Transcreation
Creative adaptation or “transcreation” is the preferred process for rendering marketing slogans and key campaign messages into different languages for diverse markets.
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Service description
espell has developed a methodology for this creative process. First, we select a talent pool of linguists with outstanding authoring skills. We also survey the customer’s expected terminology, style, and target audience. Linguists provide versions of the adapted content that we then evaluate with a focus group that selects the most suitable final version.
Of course, the process involves experimentation and client feedback. Still, a focus group’s evaluation of multiple versions yields more compelling results than a translation by a single person.
Why choose espell?
1
We have employed this transcreation technique with the campaigns of Shell, IKEA, Electrolux, Bosch, and others, to great success.
2
Day by day, espell’s vendor management team vets talents, looking for copywriters, editors and creative translators in many languages and industries.
3
We provide creative writing and transcreation services in more than a dozen languages.
pricing
Our pricing is always custom-tailored to your needs.
We apply industry best practices to provide transparent and adaptable metrics and pricing.
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"One of the world’s largest pharmaceutical companies selected espell as a key translation partner for more than 50 language combinations. The volumes sent our way scaled up very rapidly, so our team had to deal with a massive, 150% increase in translation volumes within a rather short time. To address this challenge, we built a dedicated PM-team to support the client with day-to-day communication, we developed the appropriate quality assurance procedures and synchronized the work of multiple language teams. Dozens of professionals work together in scores of projects every week running in parallel to ensure the highest service level and linguistic quality."
Helga Endrődi
lead project manager
newsroom
Customer Stories
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